In the Export Business, it makes no difference whether you are a newcomer exploring international waters for the first time or an established exporter looking to expand your export business overseas. Your biggest challenge will always be finding buyers for your goods or services. Selling in a foreign country can take time and effort. Among other things, spatial distance, cultural differences and language barriers must be considered. Luckily, we live in a time where technological advances have shrunk our world and brought us closer together. This means finding foreign buyers for your Export Business is easier today than it was 20 years ago.
Find Buyers for your Export Business
After you define the market for your Export Business Product, the next step is finding buyers. There are ways to find foreign buyers both online and offline.
Online Method for Getting International Buyers
Website: The first step is to create a website for your business. Make it attractive and professional because first impressions matter for Export Business. Adding regularly updated information about your products and production processes with photos can add credibility to your business. Using Search Engine Optimization (SEO) ensures that your website appears on Google when potential buyers in your target countries do relevant searches. Search engine marketing and Google Search Console are other tools you can use to increase the visibility of your website with help of Exim Intell. As well as a website, you can start a blog to educate potential buyers about your products.
Social Media: A presence on Facebook, Twitter, Instagram, YouTube, LinkedIn and Reddit can help you reach a global audience. Social media helps for getting more buyers than any other method. It is widely spread and people can connect from any place. For example, you can join Facebook groups that meet buyers and sellers and offer trading advice. There are advantages to having a social media marketing strategy for your Export Business – it’s easy to come up with a well-thought-out design, and it doesn’t cost a fortune.
Email Marketing: Another internet marketing strategy you can use is email marketing when you email potential buyers newsletters, trade promotions, and exclusive deals and offers. An email is effective. It has a higher chance of being viewed than social media posts. You can build your email list or buy a database of importers and shops. Remember to follow relevant laws regarding business emails.
FIEO Global Linker: As the name suggests, FIEO Global Linker connects sellers and buyers. This allows exporters to create their online stores and develop digital catalogues that are accessible to buyers around the world. It also uses AI to identify companies interested in what you export.
Offline Methods for Getting International Buyers
If social media and online methods aren’t your things, there are some offline best practices for finding foreign buyers. It may take more time and money, but it’s worth it:
Fairs and Expo:
You can travel to fairs in your destination country. Many countries hold several trades shows each year, attracting hundreds of thousands of buyers and sellers. For example, if you want to export to China, you can visit the Canton Fair, the country’s largest fair, held twice a year. If flying to other countries is too tricky, India hosts many fairs as well as exhibitions that attract international buyers in the Export Business.
Information about the event can be found on the websites of the Federation of Indian Export Organizations (FIEO) and the Export Promotion Council. You can show potential buyers product samples at trade shows, answer their questions, and even close deals. Since you’ll be working face-to-face with buyers, trade shows are a great way to build long-term relationships.
Export Promotion Agencies:
India has set up several government agencies to promote the country’s exports. These include 14 Export Promotion Boards and five Commodity Committees, which report to the Ministry of Trade and Industry. Exporters can use their assistance to find foreign buyers. These offices provide information and organize travel for delegates to different countries so you can explore market opportunities there or attend trade shows. The agencies help for getting new customers daily and increase sales.
Chamber of Commerce:
Chambers of Commerce, or trade associations, are large chains of shops and companies in countries around the world. They can be a source of information for importers of your products in the country of your choice. Alternatively, you can become a room member. This means your business is listed on the chamber’s website, which helps you gain exposure to buyers. To get into the Export Business, you must complete all the procedures as well as work with them.
Third-Party Agents:
Several third-party agents in your target country can help you find buyers, generate sales for your products, and guide you through language as well as cultural barriers. The third-party agent can be:
Foreign Agent:
A government-sponsored trading company that imports goods into their country in large quantities. There are different agents for different products.
Buyers:
Wholesale buyers who wish to import from your country. Some of them work for foreign agents. Information about foreign representatives as well as buyers can be found at the importing country’s embassy in your country.
Foreign wholesalers:
wholesale buyers who resell imported products in their countries. In this way, they act as intermediaries. Dealing with them instead of government-controlled foreign agencies can be quicker, though the margins can be smaller.
Commission Agents:
Foreign agent who connects the foreign wholesaler with suppliers of goods in other countries in exchange for a commission.
Your Own Marketer:
Your own sales representative or seller in your target country will help you find buyers for your products as well as complete orders, all for a commission. A good sales representative will also conduct market research, lead negotiations, provide after-sales service and manage your account.
Market Research Firms:
When entering a new market, information is very important. As the name suggests, market research companies specialize in market research as well as surveys. You can pay them for product- or industry-specific information or country-specific importer directories.
Conclusion
For starting the Export Business then the company needs to have a great vision regarding it and deal with every problem. The market analysis will help a lot in completing every task easily and increasing profit. Exim Intell helps for dealing business overall world easily. The service that Exim Intell provide is the best than other companies.
